Diamond River Currents...Monadnock Region...Keene, NH

What have you done for me lately? is hardly the mantra of a professional who is putting their clients' interests first. 

Is it me?  I read a blog post this morning in which the author asks whether or not she should stop referring her clients to a mortgage professional who, by her own account, does a top-notch job for her clients.

He's efficient, thorough, and gets the job done.  So...what's the problem?  Glad you asked.  The problem is that "he doesn't reciprocate."  The author has sent him lots of business, and he hasn't returned the favor.  In fact, she even informed him that he'd better remember that business referrals are a two-way street or else she would cease to refer him.

It's clear that the author knows how to do her job.  She obviously knows a good mortgage pro when she sees one, and she recognizes the value he provides to her clients.  However, I can't help but walk away from her post believing that she feels cheated. He does a good job but...

But what?  He does a good job.  Isn't that enough?  Isn't that what we expect?  Isn't that what we look for in the service providers we recommend?  In today's world, a great mortgage pro is worth his/her weight in gold.  To stop referring an excellent provider simply because they don't return the favor, regardless of how good a job they do for our clients, is just a wee bit self-serving, is it not? 

Want to grow your business?  Give your clients the very best.   Refer them to the very best.

Do that and watch what happens...when someone asks them to refer the real estate agent they believe is the very best, they will undoubtedly think of you. 

That's the two-way street you'll find my business on.